May 9, 2006

Design Full Color Flyers for Printing

When you design full color flyers for printing online, it is sometimes difficult to be sure that the image you see onscreen will be duplicated faithfully on paper. Learning some of the basics of full color printing will help you create gorgeous flyers online that will look in person just as you envision them during their creation.

On your computer monitor, colors are created using what is called an Red, Green, and Blue or RGB color palette. These three primary colors combine to create countless shades of every color imaginable. The problem is that most web browsers translate these millions of shades into only 256 colors, significantly reducing your ability to pick and choose colors for full color printing flyers.

In print, as in magazines and catalogs, the color palette used is cyan, magenta, yellow, and black or CYMK. This is full color printing also known as four-color process printing. This is how your flyers will look in full color. If you use an RGB palette to create your flyer, it will be converted to a full color or CYMK palette before it is printed. If you are using the convenient services of an online full color printing company for your flyers, they will do this for you.

Online full color printing companies that create your flyers use technology to bring out the most vibrant and subtle tones to each color that you choose. Therefore, you receive the highest color quality when your flyers are created.

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