How to come up with the Perfect Letterhead Idea

There is no doubt that sending correspondence with a custom letterhead showcases the innovative spirit of your company. While letterhead can be printed in a number of ways, from a home printer to outsourcing to a professional print shop, nothing can make up for a poorly conceived letterhead idea. As with any other creative endeavor, coming up with the perfect letterhead idea requires insight, talent, and a little patience.

The first step in formulating your letterhead idea is to consider the message you are trying to convey. Animal motifs are often ideal for expressing simple ideas (just look at the proliferation of animal mascots in sports). For example, if you wanted to indicate that your company is the fastest at delivering its product, consider a speeding racehorse or cheetah. If you want to emphasize strength, consider a bear, bull, or other stereotypically strong creature. If you are more interested in presenting your company in a sophisticated manner rather than focusing on individual traits, you may come up with a letterhead idea that lists your company name and contact information in a cleverly placed, elegant script.

One youve decided on your message, you should then flesh out your letterhead idea in freehand or using computer graphics tools. Try to find a few that you particularly like and then ask for opinions about them. Be sure to carefully consider any feedback regarding your letterhead idea. After weighing all inputs, it is time to create your final letterhead idea.

It is vital for your business to have its own recognizable letterhead. Doing a little extra work up front creating the perfect letterhead idea will reap benefits in the long run.