June 13, 2007
Do Your Bit to Help the Environment by Purchasing Recycled Envelopes
It is estimated that Americans use 67 million tons (!) of paper per year. After one use, most of this paper goes into landfills, and more trees must be harvested to meet the continued demand. American corporations are major contributors to this waste, as they send out millions of pieces of mail daily. If more companies would begin using recycled envelopes and paper, the negative environmental impact could be mitigated substantially.
Using recycled envelopes and paper products not only will benefit the environment, but it is relatively cost effective. The price of recycled envelopes is approaching that of virgin pulp envelopes, and it continues to decrease as improvements in recycling infrastructure are made.
In todays marketing environment, image is everything. Consumers have grown weary of the large, multinational corporations that will tread on anything and everything to sell their products a bit more cheaply than the competitors. Consider the success of the hybrid automobile, for example. Consumers are seeking cost effective options that are Earth friendly. Using recycled envelopes and printer paper lets you say to consumers that your company stands for the values they treasure. The sales gained by advertising your use of recycled envelopes and correspondence could well outweigh any cost increases incurred.
Your company can help fight pollution and waste by using recycled envelopes and other recycled paper products. In addition to helping the environment, using recycled envelopes and other paper products can add to your bottom line if you let consumers know that your company is doing all that it can to reduce waste and pollution.









