October 4, 2011
Tips to Making a Great Travel Brochure
Tips to Making a Great Travel Brochure
With the summer months getting set to kick into full swing which means the travel season is upon us. If you are in the travel company it is still not too late to get your travel brochures designed and printed.
When creating a travel brochure you need to make positive your content tells a narrative, remember you want to lure visitors to travel to that desired destination. Create content that should have the reader picturing themselves at that location.
It is also wise to display plenty of photographs. A full color sales brochure is definitely the way to go.Highlighting grayscale images of the amazing beach locations of Maui are not going to get anyone to get in touch with you about booking that dream vacation.
Make sure all the photos you work with are 300dpi are greater, that will ensure clear and sharp images. If you pull images off of the net that will be 72 dpi and not suitable for printing, using images with that very low of resolution will lead to fuzzy and pixelated photos - that is something you do not want. If you are buying stock images this will not be an issue as a rule of thumb is that all stock images tend to be of high resolution no matter what measurement picture you purchase.
There are 2 typical sizes of brochures that are most common; the 8 " x 11" and the 11" x 17" full color brochure. The 8.5 x 11 offers you a number of options for folding will can produce several looks, including tri-folded which can easily easily be fit into a #10 envelope for quick mailing.
Ordering full color brochure do not need to break your bank accountant, there are several options online for discount printers. Most discount printers create a high quality expert looking printing job that will be sure to catch the eye of travelers.
