February 8, 2012
Tips to Making a Great Travel Brochure
Tips to Making a Great Travel Brochure
With the summer months getting ready to kick into full swing that means the traveling season is upon us. In the event that you are in the travel business it is still not too late to have your travel full color brochure intended and printed.
Whenever developing a full color brochure you need to make certain your content conveys a story, don't forget you are hoping to entice customers to journey to that desired destination. Write copy that will have the reader picturing themselves at that location.
It is also wise to show lots of images. A full color brochure is definitely the way to go.Displaying black and white photographs of the stunning beaches of Maui are not going to get anyone to contact you up to book that dream vacation.
Make certain all the images you work with are 300dpi are higher, that will guarantee very clear and crisp photographs. If you pull images off the internet that will be 72 dpi and not acceptable for printing, using images with that low of resolution will lead to blurry and pixelated images - that is something you do not want. If you are buying stock photographs this will not be an issue as a rule of thumb is that all stock photographs are of higher resolution no matter what size image you acquire.
There are two normal measurements of brochures that are most common; the 8 " x 11" and the 11" x 17" full color brochure. The 8.5 x 11 offers you a number of options for folding will can produce quite a few looks, including tri-folded which can easily be fit into a #10 envelope for easy mailing.
Ordering full color brochure do not need to break your bank accountant, there are several options online for discount printers. Most discount printers create a top quality professional looking print job that will be sure to catch the eye of travelers.
